About

Take the Time. Ease the Mind.

Sayer is a small streetwear brand I started in London. I’m Dan Bennett, a designer, design director and long-time yoga practitioner.

The brand was born from the connection between two pillars in my life: movement and design. I created Sayer to blend the spirit of yoga with the everyday rhythm of the city. Each piece is designed to feel effortless, intentional and quietly powerful.

I design every garment here in South East London, trial it myself and wear it out in the world. I don’t cut corners. I care about design that does good and feels good.

The silhouettes are relaxed, mostly oversized and built for everyday wear. On the mat, on the street or wherever you find your flow.

Everything is made to order, so there’s no deadstock, no overproduction and no waste. I work with certified fabrics, low-impact printing and forward-thinking factories who are helping to lead the change in sustainable production. Everything is shipped plastic free, from me to you.

No stress. Just good design and good energy.